About Us

People come first. Life is short. We want to spend it with great people who will challenge us and help us grow. — Ryan Graves

Read Our Saltwater Philosophy Letter

People first.

The value within any company is the people that it attracts and curates. We see people first as individuals with unique perspectives and ideas, then as team members uniting to build something great. Our relationships with teammates make or break how we get work done.

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Humility is a superpower.

Starting with openness, honesty, respect for the unknown, and respect for the details, we want to build a foundation for us to learn, focus, identify opportunities, and own mistakes. Humility enables our continual improvement.

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Pragmatic partners.

We emphasize timely execution but see our work as a lifelong effort. We will measure our success over the long term and we seek to share our wins with our partners.

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Adventurers, discovering the new.

New ideas are everything. “What if we” is undervalued because it opens up our thinking to endless possibilities. Our team is curious and open to new ideas. We boldly educate ourselves to identify great opportunities and unlock our future.

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Stay prepared.

We use the “DDD” model to stay prepared and drive great outcomes. First, we use discussion to understand direction and goals, we deliver quality, meaning we do our best work with a clear articulation of our constraints, and we drive decisions so that our go-forward action plan is clear. Discussion and debate get our best ideas heard, while decisions and delivery get our best ideas to reality.

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Take ownership, take action.

We take great pride in the high quality of our output, but we know that “done” can be better than “perfect”. We move quickly because it’s the best way to ensure we’re not afraid of the future. When a decision has been made, we anticipate the undefined by asking “what’s next” and “where do we go from here”.

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Builders build.

We operate with the appropriate balance of speed and quality to ensure momentum. As owners of our work and of our companies, we always move the ball forward.

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The anti-corp.

We work hard to avoid being the typical corporate bureaucracy. We are lean and we prioritize for an outcome, not for perception. If “everything is important” then “nothing is important”. We go deeper on fewer. Less is more.

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